CRM, marketing, and customer service
Nemphi vs. HubSpot
HubSpot sells. Nemphi sells, invoices, and collects.
If your sales team lives in HubSpot, it already knows what a good CRM is worth. But in Colombia a sale ends in an e-invoice, a payment, and a journal entry, and HubSpot leaves those to other tools.
Where Nemphi wins
From the sale to the payment in one place
With HubSpot you win the deal, then move to another system to invoice, collect, and post. In Nemphi the deal, the quote, the order, the DIAN e-invoice, and the payment live in one system, under the same customer.
Built for Colombian operations
DIAN numbering, VAT, withholdings, CUFE, electronic payroll, Wompi payments, and prices in pesos. What is an integration in HubSpot comes included in Nemphi.
Agents with clear limits
Nemphi’s agents can prepare anything, but whatever moves money or reaches a customer waits for your approval, and every action lands in a ledger with the name of whoever authorized it.
When HubSpot suits you better
- You have a large sales or marketing team with sophisticated automation.
- You already invoice and keep the books elsewhere and only need the CRM.
- You rely on its integration ecosystem and community.
Side by side
| What you need | Nemphi | HubSpot |
|---|---|---|
| Customers and sales follow-up | Included Contacts, companies, and deals by stage, with a duplicate warning. | Included An excellent CRM for sales teams, with stages, automated emails, and reports. |
| Projects and tasks | Included Boards, tasks with owners, and a timeline. Your agents take tasks too. | Partial Basic project tools aimed at the sales team. |
| DIAN e-invoicing | Included DIAN numbering, VAT, and withholdings. Clears through Factus, Siigo, or Alegra and records the CUFE. | Not included Doesn’t issue DIAN e-invoices. You need another tool and an integration. |
| Accounting | Included Full accounting and reports, with every correction recorded as a reversal so your accountant sees everything. | Not included No accounting. |
| Electronic payroll | Included Pay-period runs, payroll changes, DIAN electronic payroll, and PILA data. | Not included No payroll. |
| Inventory | Included Catalog, stock by warehouse, purchasing, and orders. | Not included A product library, with no stock or warehouses. |
| Point of sale | Not included No point of sale for a shop counter. | Not included No point of sale. |
| Marketing and messaging | Included Posts, email campaigns, WhatsApp templates, and one inbox for WhatsApp, Instagram, Facebook, and TikTok. | Included Email, social media, ads, chat, and forms. |
| Documents and knowledge | Included Live documents, spreadsheets, and slides, plus your company’s knowledge base. | Partial A knowledge base for customer service; no document editor. |
| AI agents that do the work | Included Agents for each area that look things up, prepare drafts, send reminders, and take tasks. | Included Breeze agents that serve customers, research prospects, and draft outreach. |
| You approve what the AI does | Included Every action has a risk level. Anything financial or external waits for your approval, and all of it lands in a ledger nobody can edit. | Partial The prospecting agent leaves drafts for review; the customer agent replies on its own. Its site doesn’t describe risk levels. |
| Connects to your other software | Included Connects to your online store, your other systems, and assistants like ChatGPT or Claude, under the same rules and approvals. | Included Hundreds of ready-made integrations and a connection to AI assistants. |
| How it’s priced | Free to start. Plans at COP 329,000, COP 529,000, and COP 1,329,000 a month per company, VAT included. Every module on every plan. | Per seat: Starter from USD 20 per seat a month, with seasonal discounts. Each hub and tier is priced separately, and AI uses credits. |
Public information from each product, checked in October 2026. Prices and features change; check their site before you decide. Sources: hubspot.com, developers.hubspot.com.
Switch from HubSpot
Export your contacts, companies, and deals to CSV and import them into Nemphi; it warns you about duplicates before creating them. From there, every deal you win carries through to the invoice and the payment.
Stop doing it all yourself.
Create a free account, bring your operation together, and hand your first task to your AI team.
End of the line: start yours.